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Curriculum in our BA in Communication program covers a wide range of topics, offering communication theory and industry-specific knowledge you can use to develop your public speaking abilities and presentation skills.This course is designed to help students develop abilities, including organization and delivery skills, for all speaking situations.This course provides hands-on experience with the most current technology.This course gives students the opportunity to develop skills, knowledge, and philosophies in organizational communication through lectures, research, readings, discussions, application, and written assignments.This course is an introduction to the principles and practices of graphic design.Students are introduced through lecture, demonstration and hands-on computer work to the basic elements of graphic visual communication.
Gathering information by using records, documents, observation, interviewing, and the Internet.
These tools are relatively inexpensive and accessible technologies that enable anyone to create, publish, edit and access messages intended for the smallest to the largest of audiences.
Students will examine the strategic uses of social media for community building, civic and political participation, advertising, marketing, public relations, and journalism.
Adobe Illustrator is used as a primary tool in exploring visual perception through a variety of creative exercises that familiarize the student with basic visual principles such as figure/ground manipulation, shape grouping, letterform shape creation, and grid and system creation.
Formal elements of graphic design such as line, shape, color, texture, pattern, balance, symmetry, rhythm, space and unity are thoroughly explored by example and hands-on computer exercises; special topics included are: designing with type, layout strategies, logo design, symbol and pictogram development and stationery systems.
The evaluation and improvement of voice, diction, articulation and posture also are studied. This course introduces students to the theory and practice of public relations in the United States.